Senior SEO Specialist

We are seeking a highly skilled, analytical and experienced SEO Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective SEO strategies that enhance our online presence and drive targeted traffic to our website. This position requires a blend of in-depth technical knowledge, analytical skills, and creative thinking including team management, strategy development (on-page & off-page), plan development and execution, search engine optimization, technical SEO development, content optimization, link building, and analytics.

Job Responsibilities:

• Develop and implement outcome-based data-driven SEO strategies to achieve measurable outcomes, aligning with broader business objectives. • Lead and manage content creators, developers, and marketing teams to integrate and operate SEO best practices, long-term content calendar, long-term backlink calendar across all website updates and content initiatives. • Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to track performance metrics, analyze trends, and create actionable reports. • Conduct technical SEO audits to identify and resolve issues such as broken links, crawl errors, site speed, and mobile optimization. • Optimize website content, architecture, and meta elements (titles, descriptions, headings, and URLs) to improve organic rankings and user engagement. • Implement advanced SEO techniques, including structured data (schema markup), Voice Search Optimization, Featured Snippets, and Video SEO. • Develop effective backlink strategies through web2.0 domain, guest posting, link outreach, influencer partnerships, and toxic link management to enhance domain authority. • Optimize local SEO with Google My Business, local citations, and review management to increase visibility in targeted geographic areas. • Analyze competitors' strategies to identify opportunities and maintain a competitive edge. • Monitor and improve key performance indicators (KPIs) such as organic traffic, CTR, bounce rate, conversion rates, and time on site. • Collaborate with teams to create SEO-friendly, keyword-rich content and implement internal linking strategies to enhance site structure and usability. • Stay updated on industry trends, algorithm changes, and emerging technologies to refine strategies and maintain a competitive advantage. • Optimize websites for international audiences using hreflang tags and localized content strategies. • Oversee multiple projects simultaneously, ensuring deadlines and goals are met efficiently.

Qualifications:

• Strong analytical mindset and problem-solving skills.

• Experience in managing SEO projects from conception to execution.

• Excellent leadership, communication, and organizational skills.

• Deep understanding of Google's algorithms and ranking strategies.

• Proven track record on team management, outcome-based data-driven SEO strategies development.

• At least 3 years of Proven SEO experience with a track record (With Solid Previous Work Or Personal portfolio) of successful SEO strategy and implementation.

• Bachelor’s degree in any discipline.

Education:

Bachelor’s degree in Marketing, Information Technology, or related field preferred.